How Caffe Pralet Gained 667K+ video views across influencer-generated TikTok content.

Challenge

Caffe Pralet, known for their unique and visually striking square donuts had built a passionate local following in Singapore. Yet, despite their appealing product, they faced challenges capturing the attention of younger audiences and standing out on crowded social platforms like TikTok.

Caffe Pralet Wanted a Targeted Influencer Approach to Highlight Their Square Donuts

Caffe Pralet needed to:

1. Boost brand awareness quickly, particularly among younger customers active on TikTok.
2. Generate visually appealing and engaging social content without significant overhead.
3. Drive increased sales and demand for their signature square donuts.

To address these challenges, Caffe Pralet partnered with Social Tellers.

“We had an amazing menu, but we needed the right spotlight on social media. Our goal was to create authentic buzz without heavy investment in paid advertising.”

Solution

To tackle this challenge, Social Tellers crafted and pitched Caffe Pralet’s unique offerings directly to food creators, inviting them to experience first-hand why the cafe was uniquely buzz-worthy.

Benefit #1: Authentic, Engaging Storytelling

Social Tellers strategically selected 5 food influencers known for their authenticity and creative storytelling abilities. Each influencer was invited for an on-site tasting session, where they created TikTok videos highlighting Caffe Pralet’s visually enticing and delicious square donuts.

The videos felt natural, spontaneous and highly relatable to younger viewers, sparking instant curiosity and genuine interactions — exactly the type of engagement the cafe sought.

Benefit #2: Cost-Effective, High-Quality Content

Rather than investing heavily in traditional advertising or high-budget productions, Caffe Pralet leveraged the influencers’ creativity and built-in audience. This provided them with:

• 5 unique and high-quality TikTok videos ready for immediate use.
• Easily repurposable content across platforms
• A significant reduction in content creation costs compared to traditional methods.

“We saved considerable time and budget while still getting premium-quality content. Social Tellers made influencer marketing incredibly easy, effective and affordable.”

Benefit #3: Immediate Impact on Brand Visibility and Sales

The influencer campaign achieved impressive engagement and visibility within weeks:

• 667,087 total video views from highly engaged TikTok users.
• 4,579 saves and 12,632 shares, indicating strong interest and organic reach.
• A significant increase in pre-orders and overall sales for the highlighted square donuts.

The content didn’t just attract attention; it effectively turned that attention into measurable sales growth.

Results

Caffe Pralet gained 83% increase in pre-orders

Social Tellers’ influencer strategy not only delivered quick wins but significantly exceeded expectations:

• 667K+ video views across influencer-generated TikTok and Instagram content.
• Surging sales and dramatically increased donut pre-orders.
• Ripple effect as additional creators began visiting the café and posting videos unprompted
• High engagement (12.6K shares) illustrating strong organic reach and virality.
• Reusable and impactful content generated at a fraction of the usual cost.

By partnering with Social Tellers, Caffe Pralet successfully transformed their TikTok presence from minimal visibility to viral success. Through targeted influencer engagement, authentic storytelling and cost-effective content creation, the cafe saw measurable boosts in sales, brand recognition and customer interest.

“Social Tellers elevated our social presence practically overnight. Thanks to them, our donuts are now sought after by new audiences we previously couldn’t reach.”