Choice Furniture: From Ads to $3M+ Revenue

Challenge

Choice Furniture had been running ads and generating steady sales, but growth felt capped. In a market dominated by aggressive discounts, big retail chains and constant promotional noise, the brand was blending in instead of standing out. The showroom relied heavily on walk-ins and word-of-mouth, while social media lacked consistency and authority. The team did not want to compete by slashing prices. They wanted customers to choose them because they trusted the brand. They needed awareness at scale, but they also needed that awareness to translate into measurable revenue.

The Business Needed:

1. Authentic home content that didn't feel like ads.
2. Video storytelling that showed real usage and comfort.
3. Awareness at scale that translated into showroom visits and ROAS.

Strategy

Social Tellers built a content-led growth engine to modernise the brand and drive demand. We partnered with lifestyle influencers to showcase storage beds, mattresses and chesterfield sofas in real homes through authentic home tours and honest reviews. Long-form YouTube built trust, and high-performing moments were repurposed into short-form Instagram content. Creatives were tested and videos with hook rates above 38% and hold rates above 30% were scaled with increased ad spend.

Results

• SGD 3,000,000+ revenue generated from SGD 140,000 ad spend (21x ROAS)
• 12 million+ impressions with average CPC of SGD 0.65 and CTR of 3.8%
• 100,000+ website visitors and 30% increase in showroom visits
• 40% growth in storage bed sales, 33% growth in mattresses, 29% growth in chesterfield sofas

By focusing on awareness first and scaling what performed, Social Tellers helped Choice Furniture cut through a crowded furniture market and build real visibility across social platforms.

“We didn’t have the time to manage influencers, produce videos and optimise ads at the same time. Social Tellers built the system for us. The home tours, short clips and paid ads worked together and we saw the impact directly in showroom visits and sales.”

Choice Furniture continues to use the same content-driven strategy as the foundation of its ongoing marketing, proving that when content, organic reach and paid performance work together, awareness compounds into long-term revenue growth.