How Fu BBQ Seafood Drove 825K+ Local Impressions and Real Store Visits

Challenge

Fu BBQ Seafood serves incredible grilled dishes across three locations in Singapore. Their food is delicious, but in Singapore’s competitive F&B scene, great food isn't enough, you need visibility. They needed a partner who could translate digital impressions into physical foot traffic.

Solution

A "Digital-to-Doorstep" Ecosystem Social Tellers implemented a 3-pillar strategy to capture customers at every stage of hunger:

1. Content & Influencers: We collaborated with food influencers to create visually stunning, appetite-inducing content that showcased the signature grilled dishes.
2. Meta and TikTok Ads: We used that high-engagement content to run Awareness and Traffic campaigns, targeting locals with a frequency strategy that kept Fu BBQ Seafood top-of-mind.
3. Google Ads: We optimized Google Maps and Search ads to capture high-intent users searching for "BBQ" or "Seafood" nearby, guiding them directly to the outlets.

Results

By ignoring "vanity metrics" and focusing on conversion data, we achieved efficiency far above industry standards.

• Dominating Local Search: Through our Google Maps optimization, we generated 5,459 conversions (including calls and driving directions). In one outlet alone, over 3,700 people requested driving directions directly from our ads.
• Cost Efficiency: We achieved a Cost Per Result (CPA) of ~$0.14 - $0.22. This means for less than 25 cents, we were able to drive a high-intent action from a potential customer.
• High-Volume Traffic: Our Meta campaigns drove over 5,200 profile visits at just $0.19 per visit, building a massive retargeting pool of interested foodies.

Why This Matters Many agencies promise reach; Social Tellers delivers intent. We proved that with the right mix of creative storytelling and rigorous ad optimization, you can drive measurable, real-world sales for a local business without breaking the bank.