How Fu BBQ Seafood Drove 825K+ Local Impressions and Real Store Visits

Challenge

Fu BBQ Seafood serves incredible grilled dishes across three locations in Singapore. Their food is delicious, but in Singapore’s competitive F&B scene, great food isn't enough, you need visibility. They needed a partner who could translate digital impressions into physical foot traffic.

Solution

Social Tellers implemented a 3-pillar approach to turn online attention into real restaurant visits.

1. Content & Influencers: High-performing food content that sparked cravings and social proof.
2. Meta and TikTok Ads: Scaled winning creatives to local audiences using frequency and retargeting.
3. Google Ads: Captured high-intent searches on Maps and Search, directing diners straight to outlets.

Results

By ignoring "vanity metrics" and focusing on conversion data, we achieved efficiency far above industry standards. High-intent traffic at scale, without inflated ad spend.

• 5,459 conversions (calls + driving directions)
• 3,700+ direction requests from one outlet
• $0.14-$0.22 CPA
• 5,200 profile visits at $0.19 per visit

Why This Matters Many agencies promise reach; Social Tellers delivers intent. We proved that with the right mix of creative storytelling and rigorous ad optimization, you can drive measurable, real-world sales for a local business without breaking the bank.