How Kibo Catering Achieved a 400% Surge in Website Traffic

Challenge

Kibo is a household name in Canada, known for its popular sushi restaurants boasting over 30 outlets nationwide with more on the horizon. Ready to expand into catering, Kibo faced a distinct challenge: establishing strong brand recognition and driving leads for their new catering services.

With a broad menu featuring not only their beloved sushi but also Korean, Western and specialized bento sets for office workers, Kibo needed a targeted digital strategy to amplify their message, reach the right audience and boost website traffic and lead submissions.

Solution

Social Tellers started by clearly defining Kibo’s primary goals: increasing website clicks, generating qualified catering leads and growing online visibility. The approach was comprehensive yet tailored:

1. Brand & Social Refresh: Refined Kibo's positioning to clearly communicate quality, value, and variety.
2. Trust-Building Videos: Short-form content featuring real staff and CEO insights to strengthen credibility and explain catering benefits.
3. Performance Ads: Targeted Google and Meta campaigns optimized for efficient spend and qualified leads.

Benefit #1: Authentic and Trustworthy Content

By leveraging real interactions with Kibo’s staff and insightful interviews with their CEO, content felt genuine and relatable, making the Kibo Catering brand trustworthy and approachable.

Benefit #2: Scalable and Versatile Digital Assets

Without needing costly production setups, Kibo received high-quality, authentic video content ideal for repurposing across Instagram, TikTok, YouTube and ad platforms. This maximized reach while minimizing costs.

“What impressed us most was the performance of the paid ads. Social Tellers didn't just create great content but they knew exactly how to target the right audience. The ads brought in consistent and high-quality leads."

Results

In under three months, the campaign delivered measurable growth:

• 400%+ increase in website traffic, driven by the rollout of social video and paid campaigns.
• Stronger user engagement, with longer session times and a 92% engagement rate from referral sources.
• Paid social emerged as a top traffic driver, significantly increasing qualified catering leads.

As Kibo’s CEO put it:

“We’ve seen immediate, measurable growth in our catering inquiries and website engagement since starting with Social Tellers. The quality of the leads is exceptional and the response from our content has been phenomenal.”

Today, Social Tellers continues to partner with Kibo, strategically refining content and performance optimization to support their ongoing expansion into Canada’s catering landscape.