How Kibo Catering Achieved a 400% Surge in Website Traffic

Challenge

Kibo is a household name in Canada, known for its popular sushi restaurants boasting over 30 outlets nationwide with more on the horizon. Ready to expand into catering, Kibo faced a distinct challenge: establishing strong brand recognition and driving leads for their new catering services.

With a broad menu featuring not only their beloved sushi but also Korean, Western and specialized bento sets for office workers, Kibo needed a targeted digital strategy to amplify their message, reach the right audience and boost website traffic and lead submissions.

Solution

Social Tellers started by clearly defining Kibo’s primary goals: increasing website clicks, generating qualified catering leads and growing online visibility. The approach was comprehensive yet tailored:

1. Social Media Strategy & Branding: Refreshing and elevating Kibo’s social channels to communicate quality, affordability and variety.
2. Engaging Video Content: Produced professional and engaging short-form videos featuring authentic staff interactions and polished CEO interviews. These videos explained the unique benefits of Kibo Catering for offices and events, resonating deeply with viewers.
3. Performance-Driven Ads: Launched highly targeted ad campaigns on Google and Meta (Facebook and Instagram), continuously optimized to ensure efficient ad spend and maximum lead generation.

Benefit #1: Authentic and Trustworthy Content

By leveraging real interactions with Kibo’s staff and insightful interviews with their CEO, content felt genuine and relatable, making the Kibo Catering brand trustworthy and approachable.

Benefit #2: Scalable and Versatile Digital Assets

Without needing costly production setups, Kibo received high-quality, authentic video content ideal for repurposing across Instagram, TikTok, YouTube and ad platforms. This maximized reach while minimizing costs.

“What impressed us most was the performance of the paid ads. Social Tellers didn't just create great content but they knew exactly how to target the right audience. The ads brought in consistent and high-quality leads."

Results

In less than three months, the impact of the campaign was clear and measurable:

• Significant Web Traffic Increase: Kibo Catering saw a 400%+ increase in website visits after launching the campaign. This surge directly correlated with the rollout of social video content and paid ad campaigns, reflecting sustained interest and meaningful engagement.
• Improved User Engagement: Average session time increased significantly with high engagement rates across organic and paid channels notably a 92% engagement rate from referral sources.
• Paid Social Efficiency: Ads on Meta and Google effectively drove website visits, increasing leads substantially with paid social becoming one of the highest traffic source.

As Kibo’s CEO put it:

“We’ve seen immediate, measurable growth in our catering inquiries and website engagement since starting with Social Tellers. The quality of the leads is exceptional and the response from our content has been phenomenal.”

Today, Social Tellers continues to partner with Kibo, strategically refining content and performance optimization to support their ongoing expansion into Canada’s catering landscape.