How Un Jour Un Regard Elevated Their Digital Presence With Premium Content

Challenge

Un Jour Un Regard is a premier eye and brow styling salon with established locations in Paris and Madrid. It is the vision of Sabrina Eleonore, an elite artist whose work has graced the red carpets of the Met Gala and Cannes Festival for top Hollywood celebrities.

With salons in Paris and Madrid, the brand is synonymous with high-stakes luxury. While their in-salon experience was synonymous with luxury and precision, their digital presence needed an overhaul to match that standard of excellence. With an upcoming international expansion, they partnered with Social Tellers to translate their Parisian aesthetic into a high-performing digital content strategy.

Solution

We moved beyond static beauty shots to create a dynamic "edutainment" strategy that visualizes the quality of their service. Our approach was executed in four key phases:

1. Strategic Art Direction: We shifted the focus from simple "before and afters" to immersive process videos. By highlighting the intricate details of brow styling and lash lifts, we turned technical treatments into satisfying visual narratives.
2. High-Fidelity Production: Our team handled full-scale production, utilizing macro videography and professional lighting to capture the texture and precision of the treatments. This ensured the content felt as premium as the salon experience itself.
3. Conversion-Led Editing: Every piece of content was optimized for organic growth. We included dynamic captions, SFX and music alongside with Call-to-Action, bridging the gap between passive viewing and active booking.

By demystifying the treatment process through high-end visuals, we bridged the gap between online browsing and in-store booking.