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After just one video, we saw a noticeable spike in walk-ins. Within two months, our sales had doubled. The impact was fast, real and far beyond what we expected.
Wakey Wakey is a cozy café tucked away in Kampong Glam, known for its bold brunch menu and relaxed atmosphere. Despite having a strong menu and growing loyal base of customers, the brand was struggling to cut through the noise on social media particularly on platforms like TikTok.
The team needed a way to build awareness, generate content and drive foot traffic without relying on paid ads or heavy discounts.
Like many independent cafés, Wakey Wakey didn’t have the budget for large-scale campaigns. What they needed was a targeted, creator-led strategy that could generate buzz quickly and make a visual impact. That’s where Social Tellers stepped in.
They were looking for:
Social Tellers built a micro-influencer campaign around one clear goal: get real people talking about Wakey Wakey on TikTok.
We selected 7 food creators with hyper-local audiences in Singapore and invited them for tastings. Each creator was briefed to focus on visuals, authenticity and storytelling that could resonate with brunch lovers. The campaign revolved around:
The biggest win? The videos didn’t feel like ads. And that’s why they worked.
By keeping the creators’ tones casual and content-native to TikTok, the campaign gained momentum organically. Viewers commented, saved and shared the content, driving interest far beyond the creators’ usual reach.
Instead of hiring a full production team, Wakey Wakey received 7 pieces of quality UGC video content they could repurpose for Instagram, stories and future ads. No studio shoots needed. No big team involved. Just real and effective content created in the café and for a fraction of traditional content production costs.
“We didn’t have the time or budget for a full production crew. Social Tellers gave us seven high-quality videos that felt authentic and performed even better than expected.”
The campaign delivered results almost immediately and the numbers are still growing:
Wakey Wakey saw an increase not only in reservations but also in brand visibility with more customers tagging the café organically even weeks after the campaign ended.
By focusing on authenticity, speed and results, Social Tellers helped Wakey Wakey cut through a saturated F&B market and build meaningful awareness on social media.
“As a small team, we don’t have time or budget to run big ad campaigns. Working with Social Tellers gave us content that actually drove results and we didn’t have to do any of the heavy lifting.”
Wakey Wakey continues to use the same content and strategy as a foundation for its ongoing marketing showing how a single and well-executed influencer push can make a long-term impact.
